What Do You Really Do Anyway?

The other day one of my clients posted on facebook that her car wouldn't start.  Since it was brutally cold that day, she had to walk to her substitute teaching job and was thankful they gave her a ride home!

However, that didn't solve her problem of having a car with a dead battery.  So, I gave her a call and my husband and I shoveled out her driveway, and jumped her car!

Do you know that the bare minimum a Realtor has to complete when he/she takes your listing is to:

• Accept delivery of and present to the clients offers and counteroffers to buy, sell, or lease.
• Assist the client in developing, communicating, negotiating, and presenting offers, counteroffers, and notices until a lease or real estate contract is signed and all contingencies are satisfied or waived.
• Answer the client's questions relating to offers, counteroffers, notices, and contingencies.

As a Realtor, I have a punch list of over 100 things I need to complete when taking a new listing.  Hiring a stager, taking and editing photos, posting the property to Zillow, Trulia, Homes, etc., marketing on facebook, putting in a yard sign, hosting open houses, printing flyers, arranging for the showing service to make the appointments for your home, contacting all the Realtors who show your home before and after, etc.   Heck-- I've shoveled walkways, salted sidewalks, and jumped cars.  I'm in the service industry and I am not a Realtor where you see me in the beginning to sign the paperwork and then never again. 

Plus, I do a ton of work behind the scenes for my clients, but I am never too busy to take a clients' phone calls or text messages.   I'm a firm believer in offering top notch customer service... and I think that shows every step of the way!  According to the Real Estate License Act, all I have to do is the three bullet points up above!  We both know that is the bare minimum and none of that is going to help MARKET your home.

I'm in a unique position with Better Homes and Gardens Real Estate where I can use the PinPoint Marketing (provided by the Meredith Magazine database) to reach the potential clients who are looking to buy!  It's something only BHGRE Realtors have access to and it's one of the many technological tools we use to market your home. 

Looking to buy or sell in Lake County?  Give me a call!

Jamie Hering
Better Homes and Gardens Real Estate
847.345.2668
jamie@starhometeam.com
www.realtorjamie.com